Pampers Unicef Partnership - Wishes

21 October 2015

If someone asks me to make a wish I always think about my boys. I never think about myself and what I want my thoughts go to them instantly. Being a parent you put your children first always. I have been following the Pampers Unicef Partnership - Wishes campaign recently and my one wish is always, that I want the best for my boys. I want them to be happy and healthy. I'm sure all parents think alike but not everyone gets their wish. 

Pampers Unicef Logo BAdge
Maternal and newborn tetanus may not be a disease that you’re familiar with, but it affects families in some of the poorest areas of the world and occurs when newborns are infected as a direct result of unhygienic birthing practices. Once newborn tetanus has been contracted there is no real cure and it still claims the lives of 49,000 newborns every year, which is equivalent to one baby’s life every 11 minutes.

Ten years ago Pampers made a wish. Their wish was to help eliminate newborn tetanus everywhere through their partnership with Unicef.

10 years have now passed and Pampers have helped eliminate the disease in 17 countries. This is huge and something they should be very proud of but like most things there is still a long way to go.
So on their 10th birthday of the campaign, Pampers are asking you to watch the "Wishes" video of babies making wishes around the world to help protect babies at risk from newborn tetanus.
For every view, Pampers will donate 1 life-saving vaccine. 
And every time you share the video on social media, Pampers will donate another life-saving vaccine.
That's 1 view = 1 vaccine and 1 share = 1 vaccine.
You can also help in store to by purchasing packs of Pampers’ 1 pack = 1 vaccine' campaign is in store from October to December this year.
Whenever you buy special UNICEF packs, Pampers will donate a life-saving vaccine to a mother and baby at risk of Maternal Newborn Tetanus.
If your little ones are now out of nappies you can also get involved via Social Media. Tweet a picture of your little one blowing out a candle using #PampersUNICEF and a vaccine will be donated.
This really is an amazing campaign so do get involved. One small gesture really can make a huge difference to mothers and babies around the world.



  1. It's so sad so many children are still dying but it's great to promote this important work.

  2. Thank you for bringing this to my attention and I have shared this on social media :) its amazing what they have achieved to date, wouldn't it be fantastic if they realised their wish. xx

  3. 17 countries is a huge achievement. This is something close to my heart and so so important. I love it when brands do awesome things to help babies, the poor and needy and help prevent illness.

    Angela x

  4. This is a fantastic cause and well done for highlighting. It's great to hear that Pampers have have helped to eliminate tetanus in so many countries.

  5. This is such a brilliant campaign. Well done for helping to raise awareness x

  6. That is a great achievement from Pampers. I'd always seen the Unicef logo on their packaging but not realised what it was for. So thanks for writing this post, it definitely helps spread awareness xx

  7. I think its fantastic that Pampers have cured the disease in 17 countries in just a decade what an incredible feat. Here's hoping that people unite to help Pampers achieve their mission.

  8. Sometimes we live in such a bubble that we can forget about all the suffering going on in the world - Its beautiful when people like yourself put posts up like this that get us thinking. I have always loved pampers and do so even more because of the amazing work they have done over the years.
    Thanks for sharing hun
    Charlotte x

  9. It's sad that children are still suffering and dying from this and at least a big brand like Pampers are taking this on and helping.


Thanks for your comments. I love reading them :)